New Learning Resources 3 Foot Pretend Play Tape Measure Toy product image (primary)
Product photo showing a blue plastic toy tape measure (Pretend & Play) with a yellow tape partially extended and a red end/hook, displayed next to its retail packaging box which features a photo of a child holding the toy and branding for Learning Resources.

Learning Resources

Learning Resources Pretend & Play Tape Measure Toy - 3 ft (36"/100 cm), Child-safe Wind-up Tape for Ages 3+

4/5 (6)
$11.10$15.99-31%
In Stock

Pretend & Play Tape Measure (Learning Resources, item LER9154) is a child-safe, plastic pretend-play measuring tool with a manual wind-up crank designed for ages 3+. The soft, flexible plastic tape extends to 36 inches (100 cm), features large, easy-to-read printed numbers and smooth edges (no metal), and is used for early measurement instruction, size comparison, fine motor practice, and imaginative construction/role play. Construction/materials: high-quality plastic housing and flexible plastic tape; case pack quantity: 48.

Material
sturdy plastic
Style
educational
Category
Toys & Games > Toys > Pretend Play > Toy Tools
GTIN
765023091540
MPN
LEARNINGRESOURCES-765023091540-NEWOVERSTOCK

Specifications

Sturdy plastic pretend-play tape measure for ages 3+. Extends to 3 ft / 1 m, with soft flexible tape, no sharp edges, and a manual wind-up crank. Supports early measurement learning and fine motor development.

Extends to 36" (100cm); soft, flexible tape with no sharp edges; manual wind-up crank; high-quality/sturdy plastic construction; sized for small hands; accurate measurements for pretend and real measuring tasks.

Material
sturdy plastic
Style
educational
Gender
unisex
Age Group
kids
Condition
new
Category
Toys & Games > Toys > Pretend Play > Toy Tools

Additional Attributes

  • SAFETY FIRST - Designed specifically for little hands with soft, flexible tape and no sharp edges, eliminating the dangers of metal tape measures while still providing an authentic measuring
  • EDUCATIONAL VALUE - Teaches early math concepts and measurement skills with large, easy-to-read numbers that help children understand size comparison and numerical relationships.
  • DURABLE CONSTRUCTION - Withstands rough toddler play with high-quality plastic that has been tested by countless parents to survive being thrown, stepped on, and even left outdoors.
  • REALISTIC FUNCTIONALITY - Extends to 36" (100cm) with accurate measurements and manual wind-up crank that mimics real tools, perfect for pretend play and actual measuring tasks.
  • DEVELOPMENTAL GROWTH - Encourages fine motor skills, role play, and problem-solving abilities while satisfying a child's natural curiosity to help and imitate adult activities.
  • Every young carpenter needs one of these! This sturdy plastic tape measure is just the right size for small hands.
  • Measures up to 3 feet/1 meter long.
  • Case Pack Quantity: 48
  • Item #: LER9154
  • Ages 3+
  • Award Winner

Shipping & Returns

Pickup
not_supported

Image Analysis

4 images
New Learning Resources 3 Foot Pretend Play Tape Measure Toy product image (primary)
01high

Product photo showing a blue plastic toy tape measure (Pretend & Play) with a yellow tape partially extended and a red end/hook, displayed next to its retail packaging box which features a photo of a child holding the toy and branding for Learning Resources.

OCR: Learning Resources Pretend & Play Tape Measure Extends to 36" or 100 cm ages 3+ Learn to measure! imagine
blue plastic toy tape measure (main product)yellow center disk on toyred tape end / hookyellow measuring tape (extended) with black measurement markingsproduct packaging / retail boxphotograph of a child (on the box artwork) holding the toyLearning Resources logo (on box)product name text / branding on boxwhite studio/backgroundshadow under productred/orange circular knob on toy centerblue handle on tape-measure housinggraphic circular yellow frame on box frontage recommendation icon (3+) on boxsmall accent stars and graphics on packaging
New Learning Resources 3 Foot Pretend Play Tape Measure Toy product image 2
02high

A smiling young child wearing a denim shirt stands at a wooden workbench holding a blue plastic tape measure; the yellow measuring tape is extended across a wooden plank with visible measurement numbers. A yellow hard hat and shelving are visible in the blurred background, suggesting a workshop or play-construction setting.

OCR: 1 2 3 4 5 6 7 8 9 10
young child (smiling)curly brown hairdenim/button-up shirtblue plastic tape measure housingyellow retractable measuring tape (extended)red tape end/hookred button on tape measurewooden workbench/tablewooden plankyellow hard hat (background)wooden shelving/support structurecorkboard or framed board with colored markers (background)measurement markings/numbers on tapestudio/workshop settingsoft/neutral wall background
New Learning Resources 3 Foot Pretend Play Tape Measure Toy product image 3
03high

Studio-style promotional image of a smiling young boy standing and holding a child-sized handheld tape measure. The yellow measuring tape is extended from a blue plastic housing; the tape's red end is held in the boy's right hand. The boy wears a denim shirt, khaki pants, and sneakers. The background is white with blue circular graphic elements and a blue wave banner along the bottom containing the promotional text "Kid-Sized Measurement Tool!".

OCR: Kid-Sized Measurement Tool!
young boy/child (standing, smiling)denim shirt (long-sleeve)khaki/tan pantssneakers (canvas shoes)handheld tape measure (child-sized, plastic housing with handle)yellow retractable measuring tape (extended)red tape end/clipblue circular graphics (background design)white studio/backgroundblue wave banner at bottompromotional text on bannersmall round decal/graphic on tape measure housing (yellow/red/blue)
New Learning Resources 3 Foot Pretend Play Tape Measure Toy product image 4
04high

A smiling young girl stands against a white graphic background holding a blue retractable measuring tape case above her head. The yellow tape with black markings extends down to the floor and ends with a red tip. Blue circular graphics and a dark-blue wavy band at the bottom contain the white promotional text: "Tape Measures 3' Long!".

OCR: Tape Measures 3' Long!
young girl/child standing and smilingblue retractable measuring tape case held above headyellow measuring tape extended downward with black measurement markingsred tape end/stoplight yellow/cream short-sleeve t-shirtdark blue jeansblue slip-on shoes with white polka dots and white soleslong dark brown hair in a side ponytailwhite studio/backgroundlight blue circular graphic shapes in backgrounddark/navy blue wavy foreground graphicwhite promotional text on blue waveshadow under feetgirl holding tape with one hand at top and other hand mid-tape

Customer Reviews

6 total
4

6 reviews · out of 5

I would not buy this product again, unless proven it works

Ace

Product broke within 1 week of purchase. Tape itself had a small cut in it. Broke off at the tip of the tape when chile was pulling it out. no way to reattach the end.

Don't buy

Mary

Very chintzy toy.

Grandson loved this

Terri

I bought this for my 4-year-old grandson for Christmas, and he loved it! It's nice a chunky and easy for him to handle. His little sister kept trying to take it away to have a turn.

fun

judy

love this! so much fun measuring things

Durable Tape measure for children

Nana

My grandchildren love to measure things. This is one way to learn about inches/ cm and fractions

I would buy again

LJ

My great-grandson lives with us and likes to help my husband around the house so he loves having his own tape-measure to use.