{"product":{"catalog_id":"0020ac9b-7656-40b5-86cf-b7121ab2e74f","is_eligible_search":true,"is_eligible_checkout":false,"item_id":"51701975646488","gtin":"765023091540","mpn":"LEARNINGRESOURCES-765023091540-NEWOVERSTOCK","title":"Learning Resources Pretend & Play Tape Measure Toy - 3 ft (36\"/100 cm), Child-safe Wind-up Tape for Ages 3+","description":"Pretend & Play Tape Measure (Learning Resources, item LER9154) is a child-safe, plastic pretend-play measuring tool with a manual wind-up crank designed for ages 3+. The soft, flexible plastic tape extends to 36 inches (100 cm), features large, easy-to-read printed numbers and smooth edges (no metal), and is used for early measurement instruction, size comparison, fine motor practice, and imaginative construction/role play. 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The background is white with blue circular graphic elements and a blue wave banner along the bottom containing the promotional text \"Kid-Sized Measurement Tool!\"."},"variant_ids":["51701975646488"]},{"id":"img-1773380350083-3","url":"https://kidsy.co/cdn/shop/files/new-learning-resources-3-foot-pretend-play-tape-measure-toy-5333413.jpg?v=1771563378&width=600","width":544,"height":544,"alt_text":"New Learning Resources 3 Foot Pretend Play Tape Measure Toy product image 4","position":4,"attributes":{"text":"Tape Measures 3' Long!","colors":[{"color":"blue","context":"measuring tape case (bright/medium blue) and also appears in circular graphics"},{"color":"light blue","context":"large circular graphic shapes in the white background"},{"color":"dark/navy blue","context":"wavy foreground graphic at bottom containing the text"},{"color":"yellow","context":"measuring tape body (extended tape) with printed markings"},{"color":"black","context":"measurement markings/numbers printed on the yellow tape"},{"color":"red","context":"plastic/red metal end/stop of the measuring tape"},{"color":"cream/light yellow","context":"child's short-sleeve t-shirt"},{"color":"dark blue","context":"child's jeans"},{"color":"sky blue","context":"child's slip-on shoes (upper) with white polka dots"},{"color":"white","context":"background (main), text on the blue wave, shoe polka dots and shoe soles"},{"color":"dark brown","context":"child's hair (ponytail)"},{"color":"skin-tone (light/medium)","context":"child's face and hands"}],"labels":["young girl/child standing and smiling","blue retractable measuring tape case held above head","yellow measuring tape extended downward with black measurement markings","red tape end/stop","light yellow/cream short-sleeve t-shirt","dark blue jeans","blue slip-on shoes with white polka dots and white soles","long dark brown hair in a side ponytail","white studio/background","light blue circular graphic shapes in background","dark/navy blue wavy foreground graphic","white promotional text on blue wave","shadow under feet","girl holding tape with one hand at top and other hand mid-tape"],"flat_lay":false,"confidence":"high","description":"A smiling young girl stands against a white graphic background holding a blue retractable measuring tape case above her head. The yellow tape with black markings extends down to the floor and ends with a red tip. Blue circular graphics and a dark-blue wavy band at the bottom contain the white promotional text: \"Tape Measures 3' Long!\"."},"variant_ids":["51701975646488"]}],"price":"15.99 USD","sale_price":"11.1 USD","pricing_trend":"37% off","availability":"in_stock","pickup_method":"not_supported","group_id":"10098654642456","listing_has_variations":"false","variants":[{"sku":"LEARNINGRESOURCES-765023091540-NEWOVERSTOCK","url":"https://kidsy.co/products/new-learning-resources-3-foot-pretend-play-tape-measure-toy?variant=51701975646488","image":{"id":"img-variant-51701975646488","url":"https://kidsy.co/cdn/shop/files/Frame_1982250568_2.svg?v=1763636251","width":1088,"height":1088,"alt_text":"New Learning Resources 3 Foot Pretend Play Tape Measure Toy variant image","position":1,"variant_ids":["51701975646488"]},"price":{"value":23.99,"currency":"USD"},"title":"New Learning Resources 3 Foot Pretend Play Tape Measure Toy","option1":"Default","sale_price":{"value":14.99,"currency":"USD"},"variant_id":"51701975646488","availability":"in_stock"}],"item_group_title":"New Learning Resources 3 Foot Pretend Play Tape Measure Toy","size_system":"US","gender":"unisex","shipping":"Free shipping on orders over $50 across the USA","is_digital":"false","review_count":6,"star_rating":4,"reviews":[{"date":"2026-01-22T21:03:29.365Z","title":"I would not buy this product again, unless proven it works","rating":2,"content":"Product broke within 1 week of purchase. Tape itself had a small cut in it. Broke off at the tip of the tape when chile was pulling it out. no way to reattach the end.","reviewer_name":"Ace"},{"date":"2017-12-27T08:00:00.000Z","title":"Don't buy","rating":2,"content":"Very chintzy toy.","reviewer_name":"Mary"},{"date":"2017-12-26T08:00:00.000Z","title":"Grandson loved this","rating":5,"content":"I bought this for my 4-year-old grandson for Christmas, and he loved it! It's nice a chunky and easy for him to handle. His little sister kept trying to take it away to have a turn.","reviewer_name":"Terri"},{"date":"2017-05-23T07:00:00.000Z","title":"fun","rating":5,"content":"love this! so much fun measuring things","reviewer_name":"judy"},{"date":"2016-12-14T08:00:00.000Z","title":"Durable Tape measure for children","rating":5,"content":"My grandchildren love to measure things.  This is one way to learn about inches/ cm and fractions","reviewer_name":"Nana"},{"date":"2013-09-22T07:00:00.000Z","title":"I would buy again","rating":5,"content":"My great-grandson lives with us and likes to help my husband around the house so he loves having his own tape-measure to use.","reviewer_name":"LJ"}],"target_countries":"US","canonical_url":"https://kidsy.co/products/new-learning-resources-3-foot-pretend-play-tape-measure-toy"}}